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By Mae Slater on
 March 29, 2024

Trump Markets 'God Bless The USA' Bibles At $59.99 Amid Legal Financial Strain

In a unique blend of patriotism and faith, former President Donald Trump has launched a new commercial venture by selling a special edition of the Bible. This edition celebrates the iconic patriotic song "God Bless the USA" by Lee Greenwood, a track frequently played at Trump's rallies.

The Associated Press reported that amid significant legal financial challenges, Trump is offering these Bibles for $59.99 each, incorporating elements of American heritage along with the scripture. This venture is a great way for supporters to stand with Trump financially aside from just donating money.

Trump, who recently became the presumptive Republican nominee for the upcoming presidential election, announced this initiative through a video on Truth Social. The video promotes the "God Bless the USA Bible," tying it closely to Trump's image and campaign themes.

An Unusual Combination of Scripture and Patriotism

The Bible is not just a mere copy of the scriptures. It includes the King James Version of the biblical text, the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance. This collection is presented as a reflection of Trump's vision for America, wrapped in a message of faith and national pride.

Despite facing four criminal indictments and significant civil charges, Trump's move to sell these Bibles at $59.99 each on a dedicated website marks a continued effort to engage with and monetize his support base. This initiative comes at a time when Trump is dealing with substantial legal expenses, including a recent $454 million civil fraud judgment.

In his promotional efforts, Trump has described the Bible as his favorite book, urging Americans to make their country "pray again." This sentiment was echoed in his statements celebrating Holy Week, highlighting the timing of the Bible's release as an opportunity for spiritual reflection.

Legal and Financial Challenges for Trump

Apart from the civil fraud judgment, Trump has also posted a $92 million bond related to defamation cases brought by E. Jean Carroll. These financial burdens underscore the former president's need to generate income through various commercial ventures, including this latest endeavor with the Bible.

Interestingly, the Bible's marketing materials emphasize that the product is not political and is not affiliated with Trump's political campaigns. However, Trump's likeness is used under a paid license from CIC Ventures LLC, a company he owns, suggesting a direct commercial benefit to him from the sales.

The specifics of the financial arrangement between Trump and the marketing of the Bible remain undisclosed. This adds an element of mystery to the venture, especially considering Trump's significant influence among white evangelical Christians in the United States.

A Diverse Portfolio of Commercial Ventures

Trump's foray into selling themed Bibles adds to a diverse portfolio of commercial activities, including sneakers, non-fungible tokens (NFTs), and books about his presidency. These ventures have been characteristic of Trump's approach to leveraging his brand for financial gains, notwithstanding the controversies and legal challenges he faces.

His popularity among white evangelical Christians remains strong, despite previous controversies and apparent contradictions with some Christian teachings. This demographic has been a crucial part of his support base, likely contributing to the expected success of the "God Bless the USA Bible."

Throughout his career, Trump has engaged in a variety of commercial ventures, some of which, like Trump University, have encountered legal issues. This pattern underscores Trump's willingness to explore unconventional revenue streams, even as he navigates the complexities of legal and political battles.

Final Thoughts: A Blend of Faith, Patriotism, and Commerce

In conclusion, Donald Trump's sale of the "God Bless the USA Bible" is a strategic move that intertwines faith, patriotism, and commercialism. With a price tag of $59.99, these Bibles carry the weight of American foundational documents, appealing to a broad swath of Trump's supporters. As Trump faces mounting legal bills and continues his political endeavors, this venture represents another chapter in his complex relationship with both his base and the broader American public. Amidst the challenges, Trump's appeal to American patriotism and religious sentiment through this product underscores his enduring influence and savvy marketing strategies.

Written By:
Mae Slater

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