CNN has hemorrhaged viewers since the 2020 presidential election. However, “Reliable Sources” host Brian Stelter seems ignorant of the trouble his network and his show are in.
Fox News host Tucker Carlson skewered Stelter’s attempt to somehow parlay his abysmal ratings into book sales, according to the Daily Wire. Stelter’s audience is leaving in droves as his book “Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth” continues to flounder — and Carlson thinks that’s a sign for him to “get out of media.”
Stelter’s show has been in a tailspin, failing to meet the expected one-million mark in viewership for over 12 weeks. Moreover, his viewership earlier this week was 656,000 — the lowest of the year.
“What if your TV show was tanking and you’d lost more than half your viewers since January?” Carlson began on “Tucker Carlson Tonight” Thursday. “Do you think that would be exactly the moment to rerelease your book on the basis of evidence that people love you so much they’re going to buy it? Probably not,” he said.
“But if you work at CNN, if you’re a squeaky little guy who hosts a media show and CNN, you might just try it,” he quipped. “And if you did, what would happen? Well, you might sell just 2,000 copies in the entire first week,” Carlson said.
“That book currently ranks #4,007 on the bestseller list. There are many how-to-manuals having to do with HVAC or hanging drywall or insulation that are outselling that book,” Carlson noted.
Stelter’s book was touted as an exposé on Fox News and its role as a mouthpiece for former President Donald Trump. However, between the market saturation of such works and the public’s waning interest in reading another iteration of the same tired narrative, the book has not found a significant audience.
“By the way, we don’t mean to be mean or anything,” Carlson explained. “It’s just if all signs point to one conclusion, get out of media, immediately. Get out of media,” he advised. “Maybe it’s time to get out of media.”
CNN and its hosts are having problems pivoting away from their one-note coverage of Trump. Now that he’s out of office, people have grown weary of yet another rehashing of the same old story — and they’ve grown tired of the people like Stelter bringing it to them.