Former President Donald Trump was big business for the media networks that attacked him every day. Now they’ve killed the golden goose and are scrambling to find their footing.
New ratings posted Friday revealed that viewership for MSNBC and CNN has plummeted since January, the Daily Caller reported. CNN was especially hit hard, unable to crack 1 million viewers despite its January average of around 2.74 million viewers.
Over at CNN, “Anderson Cooper 360” averaged 3,361,000 viewers in January but attracted just 753,000 viewers in the May 7 ratings. Similarly, the network’s Don Lemon dropped from his January average of 2,749,000 viewers to just 764,000 viewers.
Chris Cuomo’s CNN show was third in the cable news network ratings back in January as he pulled in 3,622,000 viewers. However, “Cuomo Prime Time” just dipped to 881,000 viewers this month.
Joe Concha at The Hill CNN’s drop “profound” when sharing the statistics in a Monday tweet. “On Friday, not one program broke 900K total viewers,” he noted. “Prime averaged less than 800K overall. For comparison, the network averaged 2.74 million viewers in January, so we’re talking about more than two-thirds of the audience – gone.”
The drop CNN is experiencing is profound. On Friday, not one program broke 900K total viewers. Prime averaged less than 800K overall.
For comparison, the network averaged 2.74 million viewers in January, so we’re talking about more than two-thirds of the audience – gone. https://t.co/a4f14QXStm
— Joe Concha (@JoeConchaTV) May 10, 2021
The drop over at MSNBC wasn’t as severe but is still notable. Rachel Maddow was riding high as the top-rated cable news show with 4,326,000 viewers for her primetime show. However, Friday ratings showed she nearly halved her audience, pulling in 2,495,000 viewers.
Fox News has lost its share of viewers but is still dominating cable news. “Tucker Carlson Tonight” had only 2,663,000 viewers compared to January’s 3,666,000. “Hannity” averaged 3,182,000 in January and pulled only 1,868,000 viewers in this month’s results while “The Ingraham Angle” also dropped between January and the most recent results, falling from 2,535,000 viewers to 1,628,000.
The leftist media networks were relentless against Trump, and their viewers ate it up and came back for more. Now that they successfully helped President Joe Biden get elected, they’re unable to find another focus that is as popular or lucrative. They may have thought they vanquished Trump, but it is the networks that have lost the most power and influence.