MyPillow CEO and pitchman Mike Lindell is a staunch supporter of former President Donald Trump. He’s paid dearly for that support through Trump’s theories about the 2020 presidential election and now is pulling out of advertising with a major network over it.
The ad buyer for Lindell’s company canceled its advertising on Fox News after a promo for a cyber symposium was declined by the network, The Hill reported. Though it isn’t clear it would explicitly push Trump’s theories on election fraud, the live stream event would support some of those claims.
Lindell had advanced his own election theories in a documentary “Absolute Proof” that aired on One America News Network earlier this year. However, OANN ran the documentary with a disclaimer that “statements and claims expressed in this program are presented at this time as opinions only and are not intended to be taken or interpreted by the viewer as established facts.”
Throughout the aftermath of the election, Lindell has stood by Trump and even made his own claims about Dominion Voting Systems machines being rigged. For those specific charges, the elections contracting company sued Lindell and MyPillow in February for defamation. The lawsuit and the fallout from his claims have left the pillow magnate and his company reeling.
Dominion then sued Fox News in March for a whopping $1.6 billion for statements made about it on the network surrounding theories about its voting machines as well. The network has tried to have the case dismissed on grounds it was reporting the claims of others, but it appears the lawsuit has left Fox gun-shy.
That’s a problem for the network that will now lose out on ad revenue from MyPillow. The company spent $50 million in 2020 on Fox News spots with another $19 million in the first half of 2021.
“It’s unfortunate Mr. Lindell has chosen to pause his commercial time on Fox News given the level of success he’s experienced in building his brand through advertising on the number one cable news network,” a spokesperson for the network said Thursday. It’s unclear what the future holds for Lindell and the network after this “pause” if it becomes permanent.
There are still lingering questions about the 2020 election, although speaking about it has become taboo. It seems Lindell has staked his fortune and his company on their veracity, however — it remains to be seen whether that decision will pay off.