Though the media establishment has gone to great lengths to portray the rising cost of everything from gas to groceries as a temporary blip on the radar, a leaked memo from a Biden-affiliated advocacy group reveals that they now have no choice but to acknowledge the growing problem and take steps to mitigate the damage it is doing to the party’s prospects, according to the Washington Post.
The internal document from the Build Back Together group obtained by the Post lamented the fact that the National Republican Congressional Committee “produced one of the first inflation spots we’ve seen and it was one of the most powerful Republican ads to date.”
The comment was in reference to an ad targeting Rep. Cynthia Axne (D-IA) in which a narrator’s voice explained, “Burgers, buns, propane, gas – this year your Fourth of July is more expensive because Democrats’ harmful economic policies are making everyday goods cost more” and then implores viewers to contact Rep. Axne and let her know, “We can’t afford this.” Watch:
Articulating the results of focus groups conducted by the liberal advocacy arm in which the ad was screened, the memo went on to state, “Notably, they did more damage with this ad than nearly any other conservative ad tested and they were able to do it in [15 seconds] instead of a typical [30 seconds].”
According to the Post, the White House has been forced to accede to the argument that prices have indeed increased, but the advocacy group’s memo contends – in what some might argue is a counter-intuitive fashion — that the way to ameliorate the impact of that in the eyes of voters is to discuss the president’s commitment to more infrastructure spending and to provide details on how those appropriations will be paid for.
“Messaging that includes language about pay-fors consistently outperforms in testing,” according to the memo explaining the focus group outcomes. “Americans of all political stripes support [Biden’s spending policies],” the memo opines, “[but] current polling tells us that voters know little about them. To build support for the Build Back Better agenda, it is imperative to talk to voters directly about the best-testing aspects of the plan.”
Focus group strategy aside, a Morning Consult poll released earlier in the week suggests that nearly 59% of voters already believe Biden’s policies are to blame for the current rate of inflation, suggesting that no matter how much the administration tweaks its verbiage or re-packages its massive spending, Americans can see the problems with their own eyes every time they go shopping or fill up their tanks.
Amid predictions that food prices may spike from anywhere between 10 and 14% by October and general consumer prices up 5.4% from the same time last year, it is likely going to take a lot more than slick messaging to convince voters that Biden’s economic policies are taking the country in the right direction.