August 16, 2022

Kellogg Company splits up into three companies after years of lackluster stock values

There’s a new adage that states when companies go woke, they eventually go broke. Perhaps that partly explains why one of America’s most iconic brands is going through a major change.

The Kellogg Company has announced it will split into three separate companies following years of lackluster stock values, Breitbart reported. For years, the company has been openly hostile to conservative ideas while funneling money to George Soros’s Open Society Insitute.

The announcement Tuesday came after the Board of Directors voted for the tax-free transaction. “Kellogg has been on a successful journey of transformation to enhance performance and increase long-term shareholder value,” Kellogg CEO and Board Chairman Steve Cahillane said in a statement.

Kellogg’s stock price last week was $67.50 after five years of ups and downs. Though it is outperforming stocks of similar profile, it is below the $81 per share price it reached for an all-time high in 2016.

However, it’s no surprise since the company has long been against roughly half of the country. In 2016, the company pulled ads from Breitbart, citing its disdain for the conservative values the news outlet espoused.

Moreover, it was reported in 2017 that the cereal company had a cozy relationship with Soros through its most active shareholder, the W.K. Kellogg Foundation. The foundation itself is also known for pushing a laundry list of leftist pet causes on its own.

Last year, the Kellogg went full woke by releasing a special Together With Pride cereal in a collaboration with GLAAD. Kids reaching for their breakfast were treated to their favorite cartoon mascots pushing sexual perversion and confusion, complete with a pullout on the box to wear and share their pronouns, Fox News reported.

The market for sugary cereals has cooled off over the years, and no doubt has contributed to Kellogg’s decision. However, the company has alienated customers with its woke agenda and financial priorities — and that was bound to impact the bottom line no matter what.

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