October 23, 2021

Fox News continues fall from grace among conservative viewers

For decades, Fox News, a seemingly unstoppable force in the cable news world, was the only real conservative-friendly voice Americans could turn to for right-leaning news coverage.

However, that all began to change, rapidly, in the aftermath of the 2020 election. According to The Blaze, a recent poll delivered a huge blow to the media outlet, with a paltry 34 percent of supporters of former President Donald Trump indicating that Fox News is their “most trusted source of news.” 

That number marks a staggering 24 percent fall in support from 2016 when 58 percent of Trump’s supporters at the time indicated that Fox News was their go-to cable news outlet. The USA Today/Suffolk poll comes on the heels of declining ratings at the network.

The steep drop in support appears to be considerably linked to the rise of alternative conservative media news outlets, like Newsmax TV and One American News Network (OANN). Both networks, especially after the 2020 election, have been touted by Trump and many of his top allies, as the networks cover the former president favorably in a vast majority of their reports about him.

Trump’s supporters obviously appreciate that coverage, unlike their gripe with Fox News coverage and certain personalities on the network that are very clearly left-leaning and not fans of the 45th president.

Newsmax TV scored 17 percent support from Trump’s supporters in the poll, while OANN garnered nine percent. Both of those numbers are lower than Fox, but really not by much and comparing the numbers at this point is somewhat skewed as both emerging networks were virtually unknown in 2016.

“At the time of our October 2016 poll, OANN and Newsmax were barely 2 years old, so they were not offered as options,” said David Paleologos, director of the polling center. “However, we do not believe that in 2016 they would have been trusted the most by a statistically significant portion of respondents.”

Paleologos also stated that the switch to the rising, conservative-friendly networks marks a “seismic shift in the landscape of trusted news sources for conservatives.”

Fox News has taken several hits after the 2020 election, which many believe is due to their early election call for the state of Arizona, among other controversies that erupted at the time. The cable news giant, for the first time, lost in the ratings to CNN following the election as well as taking a 32 percent drop in the golden 25-54 demographic that advertisers look for when buying air time.

Only time will tell what kind of a dent Newsmax TV and OANN make on Fox News’ total viewing audience, but it certainly isn’t looking good for the network at this point.

 

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