May 24, 2022

Elon Musk reveals game-changing plans for Twitter once he takes over

Billionaire Elon Musk shook up the tech world when he purchased Twitter. Now the Tesla CEO has high hopes for the future of the social media platform.

Musk has ambitious plans that include more revenue, more employees, and more users, among other improvements, Breitbart reported. This information comes from a pitch deck he’s been using with prospective investors.

Though Musk has made waves with the social ramifications of his purchase, it’s clear this is a business venture for him. Musk projects the company will make $5 billion more dollars by 2028, making Twitter’s annual revenue top out at $26.4 billion.

Moreover, Musk plans on changing the way Twitter earns its revenue by relying less on advertisers. The current business model has 90% of the social media company’s money made in advertising, and Musk plans to reduce that to just 45% with additional revenue projected from the Twitter Blue paid subscriptions.

Musk is also projecting that Twitter will increase the number of users from 217 million to almost 600 million by 2025. Musk further asserts that by 2028, the platform could see as many as 931 million users on Twitter.

The pitch to investors also includes a new product dubbed X that Musks believes will attract 104 million users by 2028. Though there is no explanation for what the product is, it also is included in the 2023 projection with 9 million users on board, suggesting it will roll out by next year.

One of the most notable predictions is that Twitter will have 11,072 employees by 2025. Currently, there are 7,500 employees, but Musk sees fluctuations over the years while experts predict layoffs may follow soon after his takeover to transition the social media as Musk rights the ship as he sees fit.

Musk is a rich man who has made the ultimate powerplay for the sake of free speech. However, even as he’s invested in making Twitter a place where people can truly exchange ideas without restriction, he’s also keenly focused on the business aspect of the company — and that’s what will make him a formidable foe to the left.

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