Disney CEO Bob Chapek announced on Monday to employees that he should have condemned Florida’s Parental Rights in Education bill and committed to creating a task force to plan more LGBTQ+ content for the company.

The remarks were shared during a virtual town hall ahead of a planned Disney employee walkout on Tuesday.

I grew up watching Disney.

Today, Disney is banned from my home.

Here’s just the latest reason why:https://t.co/v0QxdstcVK

— Amanda House (@AmandaLeeHouse) March 22, 2022

“We know the moment requires urgency — and words are not enough,” said Chapek, according to a recording of his remarks obtained by Reuters. “So we are taking some actions right now.”

And that’s not all.

“Disney also said it has established an LGBTQ+ task force to be led by Paul Roeder, senior vice president of communications for the Studios, and Lisa Becket, senior vice president of global marketing for Disney Parks, Experiences and Products,” Breitbart News reported.

“The company said the task force will seek out experts to develop a concrete plan to ensure Disney is ‘a force for good’ for LGBTQ+ communities, especially children and family,” the report added.

The renewed commitment to LGBT content for kids is more than many families will tolerate. The move may end up backfiring for Disney, as parents look for alternatives to a company with such an agenda.