Former Vice President Joe Biden’s campaign made headlines this week after setting a new historical record for a presidential campaign. However, the circumstances that led to record outcome are certainly not ones to be celebrated.
As Breitbart reported, the Biden campaign has dropped at least $582 million in digital and television ad spending since the announcement last year of his intentions to run for president, setting the record for the most money ever spent on digital ads for an election in American history.
“In just the last week, Biden’s team spent $45 million on air,” a report from Advertising Analytics stated.
It shouldn’t take a political science degree to realize why the Biden campaign has dropped such a mind-blowing amount of money on digital and television advertising because the answer is quite simple: He’s spent the bulk of his campaign in his basement, steering mostly clear from reporters and paling overall in comparison to President Donald Trump’s powerfully strong and highly effective ground game.
Let’s be brutally honest — Biden doesn’t have the mental or physical energy to compete with Trump on the ground. Maybe that was a different story 2o years ago, but it’s clear that the frail, 77-year-old, gaffe-prone candidate prefers the path of least resistance, which is not exactly a standout quality that Americans look for in a presidential candidate.
The Hill reported that Biden’s mind-boggling ad spend in the past year is on the verge of double of what Trump has spent in the span of two years, with the Trump campaign only spending $342 million in roughly twice the length of time of Biden’s team.
The contrast in spending revives memories of the Trump campaign’s masterful efficiency in 2016 when, according to Politico, Trump’s team spent half the money that former Secretary of State Hillary Clinton raised at the time and actually won the White House with electoral decisiveness.
It’s no wonder why the New York real estate mogul is regarded as one of the most efficient and ruthless businessmen in the country. He’s proven time and time again that winning on deals — or even winning the White House — doesn’t necessarily require having the most money on the table.
Trump spent slightly more than Biden on social media and search advertising in the past week or so, but that’s because the president’s impressively savvy online marketing team knows where campaign dollars get the most return on investment down the final stretch.
November 3 should once again prove that Trump and his campaign have initiated nothing less than a total paradigm shift in how national political campaigns are managed.